JAY-Z‘s new 4:44 album was only released last Thursday night (June 29), but the LP has already been certified platinum on Wednesday, July 5, according to the Recording Industry Association of America.
This is Hov’s 13th platinum album plaque, more than any other artist in RIAA history. He’s also the only rapper with 10 or more platinum albums to his name.
If you recall, something similar happened with Jay’s last album. Magna Carta Holy Grail was pre-delivered to a million Samsung customers back in 2013, and the RIAA actually changed its rules to allow the album to be certified platinum the same day it was released.
The RIAA uses the following guidlines for gold and platinum certification: “Under the program’s rules, the artist needs to be compensated and there needs to be demonstrated consumer demand in the United States, either for an on-demand stream or a sale. A sale counts toward a certification if purchased directly by the customer or a business can purchase the album or song and offer it to fans who must take affirmative steps to acquire the album or song. Fans participated, took action and downloaded JAY-Z’s album offered by SPRINT.”
— RIAA (@RIAA) July 5, 2017